Pink Casino, a LeoVegas Group brand, has made its debut in Canada, signaling the group’s intention to secure a more permanent foothold in the North American market.
LeoVegas is expanding its Pink Casino brand in Canada, offering local players a premium gaming and entertainment experience, according to a press release issued on Monday. This is the first time Pink Casino has expanded beyond its native UK and into North America.
However, LeoVegas already operates under several trade names in Canada, with Pink Casino adding to the company's extensive ecosystem of top-tier gaming options. Pink Casino will benefit from LeoVegas' local expertise and knowledge, allowing the brand to adapt to the market's specific tastes and preferences.
LeoVegas' proprietary technical platform, introduced earlier in 2020, has enabled the company to expand its brand portfolio further. The platform optimization is part of the company's global growth strategy and outreach expansion.
Pink Casino has a particular focus on female players and is a content platform similar to 888ladies, with better integration and outreach to target audiences.
Gustaf Hagman, CEO of LeoVegas Group, expressed excitement about the company's expansion into Canada and North America in general, adding that it was an excellent way to use the company's strong brands for profitable growth. Canada is part of LeoVegas' ambitious growth portfolio, and the region accounted for 18% of the group's total revenue in Q3 2020.
Recently, LeoVegas added a live casino through another proprietary platform solution and secured a global content partnership with Push Gaming. The company has also implemented a unique open banking system for customers in the UK, highlighting its interest in improving local ecosystems across multiple markets.